The journey began when we experienced açaí with local surfers during a trip to celebrate the new millennium in Brazil. Amazed by the natural energy and nutritional benefits of this amazing fruit, we were quickly hooked. Our last night in Brazil, we started working on a plan to share açaí with the world and in early 2000, Sambazon was formed.
We scraped together enough money to buy a container of frozen pulp and some marketing fliers and began trying to convince juice bars in Southern California that açaí was the real deal. By the end of that first summer, over 50 juice bars were selling Sambazon Açaí Smoothies. We started expanding all over the country, approaching the best juice bars we could find in places like South Beach, New York City, Boulder, and Oahus North Shore. We did endless samplings, demos and promo events, and people loved it.
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